Email marketing tools for businesses in Uganda

Email marketing is very prominent in Uganda for its cost-effective nature. It enables the businesses reach customers eventually building relationships that later convert into sales.

It is therefore very pertinent for businesses to choose the right marketing tool that will enable them scale for growth.

Why is email marketing important for businesses in Uganda?

• For customers that are not dependent on social media algorithms and neither have expensive advertising budgets, it provides a direct channel to these customers.

• Email marketing speaks to all industries, be it tech, agriculture, construction, education, insurance among others. These businesses are able to announce new products and share valuable content, also known as, lead nurturing.

There are, however, features to consider when choosing an email marketing tool to use for your business.

• It should be easy to use. Businesses feed on convenience.

• It should enable mobile capabilities. 80% of the time, Ugandans transact and engage on their mobile phones.

• Automation capabilities are a must have for time saving messages like welcome emails, birthday messages while maintaining customer engagement.

• Ugandan businesses mostly consider budget when making any purchases.

• Deliverability where emails must actually get to the customers' inboxes and not spam folders.

• Analytics and reporting for monitoring performance and make necessary adjustments.

This article is intended to help business owners in Uganda understand the different email marketing tools on the market and how they can benefit from them.

Trembi

Trembi is Africa's home-grown email marketing platform. It goes beyond simple email marketing to being an all-in-one marketing automation platform that combines email, SMS and WhatsApp.

Trembi features for Ugandan businesses.

• Multi-channel marketing on one unified dashboard, that is, email, SMS and WhatsApp. This is particularly very convenient for Ugandan business that register high engagement rates on WhatsApp and SMS than email.

• Superb marketing automation where trigger messages are scheduled based on actions of the of customers like email opens and link clicks. This enables constant customer engagement that has not cost you an arm and a leg.

• It enables API access for businesses with technical capabilities enabling them send transactional and promotional emails directly from apps or websites.

• Analytics and reporting. Sends, clicks and replies are tracked helping businesses understand their campaign performances and make the necessary adjustments.

Not just and email marketing tool:

Trembi's core function is lead generation, nurturing, conversion and retention on the different channels.

1. Trembi AI - this tool helps businesses find customers, initiates conversations on their behalf and maintain follow ups across the 3 communication channels, SMS, WhatsApp and email.

2. Trembi connect - that enables Ugandan businesses market their products through thousands of influencers with ease.

3. Trembi CRM - that centralizes customer data for ease of access.

Experience the reality of how Ugandan consumers actually communicate and engage with their businesses, with Trembi.

Mailchimp

This platform is widely used for its ability to let businesses design, send, automate and analyze email campaigns.

Features:

• E-mail campaign creation attributed to their pre-designed templates.

• Businesses have the ability to set up e-mail automated messages like welcome e-mails and engagement emails based on customer actions.

• It allows businesses to segment contacts into groups with the aim of sharing targeted communication for the different groups.

• It allows for integration with different sites, CRMs, e-commerce and social media platforms.

GetResponse

This tool is designed for both beginners and growing businesses in attribute to their marketing tools.

Features:

• Automated workflows to help nurture the subscribers with auto responders.

• It has vast marketing tools that include landing pages, signup forms and analytics on opens, clicks, conversions and revenue.

• Other than just email, it enables multi-channel engagement on SMS, Webinars, web push notifications and forms and pop-ups among others.

• It highly supports e-commerce, that is, online stores with abandoned art emails, promo codes and product recommendations.

Brevo

This is an AI powered platform for all marketing and sales needs.

Features:

• It enables multi-channel communication on not just email but also WhatsApp and SMS.

• It also does automation and segmentation to enable targeted communication.

• It supports creation of email campaigns with customizable templates.

• It offers analytics helping businesses track their performance and make informed decisions.

In comparison:

Feature/tool	TREMBI	MAILCHIMP	GETRESPONSE	BREVO
Type of platform	Multi-channel (Email, SMS/ WhatsApp, CRM)	E-mail marketing and simple automations	E-mail marketing, automations, webinars, landing pages	E-mail marketing, automation, CRM, SMS/WhatsApp
Best for	SMEs, multi-channel campaigns	Beginners and simple e-mail newsletters	Businesses in need of automation funnels and webinars	Budget conscious and multi-channel marketers
E-mail automation	Yes (workflows and triggers)	Yes, but mainly for the paid plan unlike the free plan	Yes	Yes, even for free plans

In conclusion

Email marketing is likely to effectively boost sales and revenue for Ugandan businesses when combined with other channels like SMS and WhatsApp, and more easily achievable when automated for easier workflow with maximum benefits as provided by Trembi.