The best CRM tools for businesses in Tanzania

Tanzania's business environment has shifted greatly especially in industries like Service, Manufacturing, Distribution and also Retail.

This has prompted a growing demand for Client Relationship Management (CRM) tools to support the sales workforce and enable them to operate efficiently.

However, this need has made them very picky regarding which CRM tool to choose. It should be able to provide particular features:

• Should enable mobile-first access: Ordinarily, sales teams work outside the office, on their mobile phones, a cloud - based CRM that can be accessed anywhere and, on any device, would come in handy.

• Affordability: Small businesses are always looking to cut costs in all areas of the business.

• Simplicity: The tool should be easy to use to avoid IT costs in the business

• Integration with the local tools: The tool should be able to customer other local chat and communication platforms like WhatsApp, mobile money and local accounting tools.

• Reports and analysis: Real-time reports on customer activity in terms of scheduled meetings, calls and overall interactions.

• Internet connectivity: the tool should have offline capabilities given internet inconsistency in some areas in Tanzania.

It is highly likely that in a competitive business environment like Tanzania, businesses may choose a CRM depending on the size and ardent need of the business so as not to waste resources on unnecessary investments.

Here's a deep dive into the best CRM tools putting into consideration the size and prioritized need of the business

For sales - driven teams

TREMBI CRM

Build excellent not just, marketing and customer support but also lead tracking, opportunity closing and automated selling all on one software.

Strengths:

• Manages deal pipelines by tracking all the sales in the pipeline, their expected value and all activities happening within the deal. Convert your lead with utmost ease.

• Manages calendars and meetings and their progress and performance within one place. No sales rep will miss a scheduled appointment.

• Visualizes all tasks as they happen; set tasks, get reminders via email and SMS when tasks are almost due or even due. No forgotten task.

• Manages all contacts and leads from one place. Enables personalization of communication to each lead.

• Advanced analytics which will help make data-driven decisions: Acquire performance of each team member, leads growth and sustainability and so much more.

• It's more than just a CRM tool but a multi- faceted platform with sales-oriented products that ease the work of a Sales rep:

  - Trembi Sales; For lead generation, lead nurturing, lead conversion and lead retention.

  - Trembi Marketing: Automate your client engagement via SMS, email and WhatsApp.

  - Trembi Connect: Promote products through influencers' audiences and track their performance in real time.

  -Trembi Customer support: Through multiple channels, that is, WhatsApp, SMS and Email.

Note: The Trembi CRM has the ability to accommodate both small and large businesses.

PIPEDRIVE CRM

For extremely sales - focused teams. It is very easy and effective.

It enables Tanzanian businesses to:

• Track and customize the sales pipeline

• Optimize the leads

• Manage deals

• Automate the entire sales process

• Integrate with the other tools used by the business

• Ensures privacy and security of data.

Greatest strengths: It adapts well to what the business needs.

For small and budget conscious businesses in Tanzania

ZOHO CRM

Affordability is always one element Tanzanian Small and Medium Enterprises consider while choosing a CRM tool to use and Zoho always fits right in.

Strengths:

• It has a free plan available for the first 3 users

• The mobile app works well with varying internet speeds

• Offers multi-currency support which is essential for businesses dealing in TZS and USD among others.

• Very affordable pricing

• Can easily be Integrated with other Zoho products like Zoho Books for accounting

• Its features are customizable. Different businesses have different needs.

HUBSPOT CRM

This is the best pick for a small business or startup in Tanzania looking to manage and track customer activities at no cost for the start, although features may be limited and the more advanced features would require you to subscribe to it.

Strengths:

• It is very easy to use with a simple and intuitive interface that makes it easy for anyone to get started without needing technical skills.

• Three business problems solved with one solution, that is, Sales, Marketing and Customer service.

• Stay in touch with your customers 24/7 on the go, creating convenience for business owners in Ghana

Con: The free plan is very limited in terms of automation, marketing add-ons, customer and technical support, customization, and reports among others.

EMASUITE CRM

Looking for a Tanzanian locally based CRM solution for local support? It caters to businesses of all sizes with a particular focus on small and medium enterprises.

Strengths:

• Has a one-month free trial giving you an appetizer of what to expect from the tool

• It is a combination of very affordable and intelligent Apps

• It is African - based and therefore has an understanding of Africa specifically Tanzania industry driven operations.

• Contact management for easy access of customer data when needed

• Sales and marketing automation; lead tracking and follow up and campaign and promotion management

  
  

  

For larger and more global business

Salesforce

Still the best in the game for large and growing businesses.

Strengths:

• Its customization abilities are great to fit the needs of the business

• It offers Seamless integration with existing tools and systems

• It is Cloud based therefore information is accessed anywhere, anytime and on any device.

• Proven business impact since so most businesses have implemented it have experienced a great impact in sales growth, customer satisfaction and marketing return on Investment.

• Nurtures and simplifies team collaboration

• Workflows are automated

• It allows access to training resources

Note: The investment in this tool may come off as hectic but considering its level of scalability, it may be w

orth it for businesses that can afford it.

In the beginning of the article, we listed the considerations you have to take into account as a business owner in Tanzania.

Do you fully understand the extent of your budget? What is your team size? What are the required integrations?

To start, clearly define your processes, engage your team in the decision making seeing as they will be the ones to use the tool.

Choosing the right CRM is very key to ensure customer loyalty and satisfaction. This will enable the business to sustainably grow and scale to greater heights!