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Where to Get B2B Leads for Your Business in Uganda

  • Writer: Ntende Kenneth
    Ntende Kenneth
  • Jan 24
  • 3 min read

Most advice on B2B lead generation was written for the US or Europe. If you try to apply it blindly in Uganda, you will waste time and money.

The problem is not effort. The problem is context.

Uganda is a relationship driven market. Data is fragmented. Decision makers don’t sit behind corporate emails all day.

If you want B2B leads that actually convert, you need to understand how the market really works.


First, the truth most people avoid

There are only three ways to get B2B leads anywhere in the world.

  1. Outbound

  2. Inbound

  3. Referrals and partnerships

Tools change. Markets change .But those three never do.

What does change is which tools work in which market.



Why international B2B lead platforms struggle locally

Global platforms are impressive. They are well funded. They are technically solid.

Take Apollo for example.

Apollo works extremely well if you are selling to:

  • US companies

  • European companies

  • Tech forward teams with structured data

Why?

Because those markets have:

  • Accurate company records

  • Stable work emails

  • Clear job titles

  • Employees that live on email and LinkedIn

Now contrast that with Uganda.

Many local businesses:

  • Don’t update their websites

  • Use personal Gmail addresses

  • Change phone numbers frequently

  • Don’t list decision makers online

  • Prefer WhatsApp and calls over email

So when a global platform fails locally, it’s not because the platform is bad. It’s because the data assumptions are wrong.

GET B2B Leads in Uganda


B2B leads in Uganda are local by nature

If you want results in Uganda, you must go where the signal is strongest.

That means:

  • Local business registries

  • Physical locations

  • Industry clusters

  • Phone first outreach

  • Referrals from people already trusted

This is why local discovery platforms outperform global databases in Uganda.


The role of local platforms in B2B lead generation

Platforms built with Uganda in mind understand things global tools don’t.

For example, trembi.com focuses on discovering real businesses operating on the ground, not just those that look good online.

These platforms work better locally because they:

  • Reflect how Ugandan businesses are registered and categorized

  • Surface phone based contacts

  • Focus on real operating businesses, not scraped internet data

  • Match how buyers and sellers actually connect

In Uganda, context beats scale every time.


Practical ways to get B2B leads in Uganda today

1. Outbound still works and works well

Outbound is not dead in Uganda. It is underutilized.

This includes:

  • Office visits

  • Cold calls

  • WhatsApp introductions

  • Field sales teams

  • Industry based prospecting

  • Use of Outbound tools like Trembi.com

The difference between success and failure is structure and follow up, not effort.

This is where platforms like Trembi quietly fit in.

Instead of replacing how Ugandan businesses sell, Trembi supports it by:

  • Organizing contacts

  • Tracking conversations

  • Automating follow ups

  • Making sure no lead goes cold

It works with how teams already sell, not against it.


2. Referrals beat cold leads every time

In Uganda, trust travels faster than ads.

  • Accountants.

  • Lawyers.

  • Consultants.

  • Suppliers.

  • Agents.

These people already sit close to your buyers.

The best B2B teams don’t just wait for referrals. They build systems around them, track them, and follow up properly.

Again, structure matters more than hustle.

3. Inbound works, but slower

Content, social proof, and word of mouth do work. But they compound over time.

Inbound supports outbound. It rarely replaces it in Uganda.

The mistake is expecting inbound to do all the heavy lifting.


The hybrid approach wins in Uganda

The teams that win don’t argue about tools. They combine them.

They use:

  • Local platforms to discover real businesses

  • Outbound to start conversations

  • WhatsApp to build trust

  • Simple systems to follow up

  • Referrals to close faster

No single platform will save your sales team. But the right mix will multiply results.

Final word

If you are selling B2B in Uganda, stop copying playbooks built for Silicon Valley.

Build for:

  • Local behavior

  • Local data

  • Local trust dynamics

Global tools have their place. But local markets reward local understanding.

That’s where real leads come from.

 
 
 
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