The Best CRM tools for businesses In Kenya

Ntende Kenneth
May 25, 2024
5 min read

Updated: Aug 7

In Kenya, businesses use CRM to capture and store customer interactions from varying functions in a single repository, making it easy to access and follow up with customers.

Several businesses employ CRM in Kenya to sustain robust, productive and loyal relationships with clients to have an outstanding customer experience during the purchasing while boosting and acquiring more clients along with a high retention rate.

Entrepreneurs and business owners invest in CRM because of the associated benefits such as;

Growing sales
Improving client base
More aligned customer services
Meeting business goals
Sets customer data in real-time and constantly updated about the needs and interests of customers
Following up and nurturing leads
Reduces the load of administrative work for employees hence giving them time to focus on other tasks
Personalizes and customizes customer services and communications
Automates tasks and forecasts sales
Generates actionable analytics to help you measure progress and strategize better for your business, thus doing marketing more efficiently.
CRM helps to target marketing and make use of productive campaigns, thus enhancing business growth
CRM promotes and improves performance in terms of productivity, profits and revenue

General CRM Features

Centralized data
Device effective marketing
Automates sales
Accurate business insights
Upgrades customer services

CRM works by tracking and capturing conversations with prospects and potential customers during sales. CRM collects customer contact details, preferences, internal communications, and critical client information and stores it on one central database. This makes it easy for the marketing, customer services and sales functions to access the data when they need it. This promotes effectiveness and efficiency regarding serving customers and responding to their queries.

CRM is majorly used by sales teams, marketing functions, commerce and service functions. Companies employ different CRM systems but majorly; on-premise CRM, cloud-based and Hybrid CRM.

The best CRM in Kenya

1. Trembi – More Than Just a CRM for Kenyan Businesses

Most CRMs stop at managing contacts and tracking sales pipelines. Trembi does much more. It’s a full sales, marketing, and customer support platform built for growing businesses in Kenya.

With Trembi, you don’t just manage customer data. You can find new leads, talk to them on WhatsApp, SMS, or email, follow up automatically, close deals, and keep your customers engaged all from one dashboard.

Trembi is part of a powerful ecosystem of tools designed to support Kenyan SMEs, startups, agencies, and service providers:

Trembi Marketing – Send bulk SMS, WhatsApp messages, and email campaigns across Kenya
Trembi Desk – Manage all customer support in one place via WhatsApp, SMS, email, and live chat
Trembi Connect – Work with Kenyan influencers and online communities to drive leads and sales
Trembi Sales AI – Automate prospecting, follow-ups, and sales closing using artificial intelligence
Trembi Campaigns – Build and automate your marketing campaigns without needing a tech team

Whether you’re a business in Nairobi, Mombasa, Kisumu, or Eldoret, Trembi helps you save time, reduce manual work, and increase conversions. It’s ideal for businesses in education, health, retail, fintech, logistics, consulting, and more.

You don’t need five different tools to grow. Trembi gives you everything from sales automation and marketing to customer support and team collaboration all built with African businesses in mind.

If you're serious about growing your business in Kenya, Trembi helps you do it faster, cheaper, and smarter.

2. Vtiger CRM

Vtiger CRM is a Vector Digital Vector Kenya product focused on offering CRM solutions to many companies for many years.

Vtiger helps companies customize client experiences with the business, thus building long-lasting relationships with the industry. Vtiger allows companies to achieve continued support, repeat purchases, and referrals from satisfied customers.

Vector CRM Kenya analyses business goals and needs to help you select the right CRM solution that can best fit your business needs. Several companies using vector Kenya have achieved their business goals due to the benefits of the CRM solution. These benefits include;

A flexible CRM that can help to boost the growth of your business
CRM reduces costs, increases the quality of data and enhanced cooperation between functions
A single and centralized database platform
Manages from the business's marketing and sales departments, which helps to make guided decisions.
Overflow of leads
Measures customers and their loyalty
Great customer retention rate
Maintains customer loyalty
Automates sales

Other services offered by Vector Kenya include;

ERP solutions
ERP software
Odoo ERP solutions
Odoo ERP CRM
Vtiger CRM customization
Vtiger CRM customization
Vtiger CRM integration
Computer telephony integrations
CRM phone integrations and others
Custom CRM development
Web solutions
IT services and more.

3. Domains Africa Technologies

This cloud-based software offers both CRM and ERP services to businesses across Kenya. This software allows one to work from anywhere while controlling all the business processes. DomainsAfrica Technologies is software good for small and medium enterprises and helps them become innovative.

Domains Africa Technologies CRM has many applications that help capture and maintain client data, manage customer conversations, sales automation, control marketing and customer service functions, handle business information access, and manage employee relationships.

DomainsAfrica Technologies CRM collects and centralizes customer information in one platform, hence constructing a customer-centric business across all departments: marketing, sales, customer service, and analysis. This helps you measure the contribution of CRM towards the excellence of your company.

4. MoveCRM

MoveCRM is currently one of the most commonly used CRM in Kenya. Aside from delivering on functionality, MoveCRM is free and open, making access by multi-national corporations, NGOs, and small enterprises easy.

MoveCRM focuses on client management, sales and communication. Additionally, MoveCRM supports marketing and sales through customizations, third-party integrations and packages, which result in sales, conversions, sales forecasts, successful marketing campaigns, making informed decisions, consistent communication and better client management.

Services offered by MoveCRM include; customization, training, integrations, migration, and assurance.

These features support services provided by MoveCRM;

Contact management
Advanced reporting
Mass email campaigns
Sales pipeline management
Leads and opportunities
Document management
Workflow automation
Quote builder
Sales forecasting
Twitter integration
Payment processing, project management and inventory management.

5. Oracle CRM solution Kenya

Oracle CRM solution aids in directing how customers relate with the business, that is, analyzing, administering, and civilizing customer relationships. Oracle CRM is a cloud solution that follows up on customer journey from a lead up to purchase.

Oracle CRM is preferred due to the associated benefits that are;

Analyst reports
Cloud economics
Corporate responsibility
Diversity and inclusion
Security practices and Gartner MQ for ERP cloud.

Oracle products include; infrastructure, oracle cloud infrastructure, software, hardware and featured products.

Industries served by oracle CRM include; automotive, communications, construction and engineering, consumer goods, education and research, financial services, hospitality, media and entertainment, professional services and more.

Oracle CRM has features to support the products they offer, and some of these features include;

Social CRM
Customer data integration
Price management
Self-service and e-billing
Quote and order capture
CRM gadgets
Business intelligence applications and partner relationship management.

Oracle pricing; there is a free trial, but Oracle CRM pricing starts from $75 per month, the standard version goes for $90 for each user per month, the enterprise version goes for $125 for each user per month, and the self-deployed version goes for $110 for each user per month.

6. Sage CRM

Over the years, Sage has gained trust, and so far, over 15,000 companies worldwide are trusting sage as one of their stand-alone business solutions. Sage CRM helps businesses realize improvement in productivity and visibility hence aiding businesses to make informed decisions.

Sage CRM is a cloud-based CRM that gives flexibility to teams to work from anywhere, which improves performance and productivity. Additionally, Sage CRM gathers all the customer data into a single platform; this makes monitoring easy and turns a business into a customer-centric company.

Sage CRM supports several industries, and these include;