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  • Writer's pictureNtende Kenneth

Why your customers could be underpaying you (and a sales guide on how to prevent this)

Updated: May 25

Have you been in a situation where all your customers are always negotiating you downwards when it comes to price? This blog post will help you understand why your customers are always trying to under cut you.




YOU ARE NOT COMMUNICATING THE VALUE TO THE CUSTOMER WELL ENOUGH.

Customers will always negotiate on something. If you don’t communicate value, why you are better than the competition or anything else for them to negotiate about about, they will negotiate pricing.


Solution:

Give them something else other than price to negotiate about.


YOU ARE NOT ATTRACTING THE RIGHT CUSTOMER BASE.


In case you are running any form of advertising campaign and all that anyone is talking about is discounts, then you may be attracting the wrong customers. In most cases the best customers are looking for the right product or service to solve there problem. Attracting the wrong person simply means you getting people whose problem isn’t that big that they are just looking at your product as an option. In that case they will always negotiate you downwards.


Solution:

Define your audience better and target that audience with ads.


YOU ARE SELLING A PRODUCT THAT SO MANY OTHER PEOPLE ARE SELLING:

Being in an extremely competitive space means that your same product can be got from countless other places. If there is no uniqueness (strong point) about your product, you will be forced to compete based on the only thing there is to compete about - pricing.



Conclusion:

Trembi is a software that leverages AI to help you find leads, engage them and follow up with them at scale. Check it out on trembi.com

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