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When we started Trembi , our goal was simple — help small and medium businesses sell more. But as we talked to thousands of business owners across Africa and beyond, one thing became clear: sales isn’t one problem — it’s four. Finding leads. Nurturing them. Closing deals. And keeping customers coming back. Most businesses try to fix each of these separately — a lead platform here, a CRM there, an email tool somewhere else. It works for a while, but the process gets messy. Lea

Tanzania's business environment has shifted greatly especially in industries like Service, Manufacturing, Distribution and also Retail. This has prompted a growing demand for Client Relationship Management (CRM) tools to support the sales workforce and enable them to operate efficiently. However, this need has made them very picky regarding which CRM tool to choose. It should be able to provide particular features: Should enable mobile-first access : Ordinarily, sales team

For many businesses in Uganda, landing a contract can change everything. But the hard part is knowing where to find tenders  and how to get the right information before everyone else. Traditionally, most people rely on newspapers or word of mouth both slow and unreliable. Today, though, several online platforms make it easier to access daily bids and tenders. Below are the best ways to find them, including a look at Trembi Sales , a modern tool that does far more than just te

Every business owner in Rwanda understands that the backbone of business development is the customer and nurturing and personalizing that relationship with them has become very essential for businesses that wish to scale. Customer relationship management (CRM) tools have become a powerful weapon to manage that element for some of the reasons mentioned: Centralized customer data , that is easily accessible by every employee Customer relations history , that is, the previous

Businesses in Ghana and the African market overall thrive under 3 major objectives: Sustainable growth Streamlined operations Enhance and foster customer relationships that speak to their credibility. It is for this purpose that the Customer Relationship Management (CRM) tools have become not only essential but an ardent need for growing businesses and more for large-scale businesses in Ghana. Why the ardent need for CRM tools in Ghana? Growing need to centralize customer dat

In Business today, especially in East Africa with countries like Tanzania, Kenya and Uganda, SMS marketing still remains an extremely powerful tool that has aided customer engagement and lead generation for businesses. Why is this so? An alarming increase in mobile phone usage for both smart and non-smart phones. Introduction of mobile money where users send and receive money making it very easy to transact and communicate It is very simple and has a personal feel to it makin

Despite the fast-paced digital transformation in Kenya, businesses still widely rely on SMS to communicate to their consumers due to the savory benefits of SMS marketing: High Open Rates : 98% of text messages are opened, compared to only 20% of emails. Instant Communication : SMS messages are typically read within 3 minutes. Personalized Engagement : Messages can be tailored to each customer’s preferences and behavior. Increased Conversions : SMS marketing campaigns have a

Communication in business today has gone beyond making phone calls to follow up on leads, prospects and existing clients. The mobile messaging trend has drastically grown because business owners now have a deeper understanding of consumer behavior. 80% of the phone calls a business makes to a prospective client always end with "Send me a message with all the details!" Two channels have stood out on this platform, that is, WhatsApp and SMS. The onus is now on the business owne

Afrisms.co.za  has long been a go-to tool for businesses of all sizes. It’s a cloud-based SMS platform that lets you send messages from anywhere with an internet connection. The platform is simple, affordable, and easy to use even for beginners. You can personalize messages to different audiences, which is great for customer engagement. Pricing starts at R0.30 per SMS  for 250 SMS. However, South Africa’s messaging space has evolved. New players now offer more advanced autom

While Clickatell has invested in empowering large consumer brands in various industries reach and serve their customers at scale through chat platforms that assure reliability and consistency, South Africa has seen a rise of powerful, more improved and competitive SMS platforms that serve the unique needs of the different businesses in South Africa.   Trembi Campaigns A combination of local reliability and powerful marketing automation makes Trembi the top contender in the g

In South Africa, SMS remains one of the most trusted and widely used communication tools for businesses. Even as WhatsApp, Email, and social media platforms dominate, SMS holds its ground for several reasons. Universal reach : SMS works on any mobile device, smart or basic. No internet is required. Higher engagement : SMS open rates hover around 90%+, while emails average less than 20%. Reliability : With frequent load shedding and unstable connectivity in parts of South Afri

In Uganda, the struggle to acquire leads to sell to, is real. Companies are always changing sales teams due to failure to meet the...

Trembi, the AI powered sales and marketing tool has diverse products that small businesses in Kenya can take advantage of: 1.      ...

Sales is like farming. You don’t get a harvest without planting seeds. In business, those seeds are your leads. They are the people and...

SMS marketing is still one of the most effective ways for Ugandan businesses to reach customers. With over 25 million mobile subscribers in Uganda, SMS cuts through the noise faster than email or social media. For years, Egosms  has been one of the main providers, but many businesses are now searching for better alternatives that offer stronger features, better reliability, and competitive pricing. If you’re looking for the best Egosms alternatives in Uganda, here are the to

South Africans are worldly known for their vibrancy and diversity. They are very open minded and tech-savvy which is why Cape Town is...

Small businesses in general face a unique challenge in sales and marketing which is the departmental pillar for a company to develop and...

Parents today have become more particular about where their children go to school. They are considering factors like the quality of the...

Salespeople love the chase. They enjoy the thrill of finding a new lead and the satisfaction of closing a deal. But what happens in...

Traditional and Community -Based Marketing has for a long time taken precedent in marketing Ugandan schools. Word-of-mouth where many...

In this article, I want to put emphasis on inbound marketing as the best ally for companies dedicated to construction, especially in...

Nigeria's construction industry is dominated by already established players like Julius Berger and Cappa & D'Alberto, who by default...

Rwanda's construction industry stands as a testament to the country's remarkable transformation over the past three decades. With over 85...

Most businesses still see sales as a straight road. You find a lead, pitch, follow up, and either close or lose. Once it’s done, you...