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Despite the fast-paced digital transformation in Kenya, businesses still widely rely on SMS to communicate to their consumers due to the savory benefits of SMS marketing: High Open Rates : 98% of text messages are opened, compared to only 20% of emails. Instant Communication : SMS messages are typically read within 3 minutes. Personalized Engagement : Messages can be tailored to each customer’s preferences and behavior. Increased Conversions : SMS marketing campaigns have a

Communication in business today has gone beyond making phone calls to follow up on leads, prospects and existing clients. The mobile...

Afrisms.co.za  has long been a go-to tool for businesses of all sizes. It’s a cloud-based SMS platform that lets you send messages from...

While Clickatell has invested in empowering large consumer brands in various industries reach and serve their customers at scale through...

In South Africa, SMS remains one of the most trusted and widely used communication tools for businesses. Even as WhatsApp, Email, and...

In Uganda, the struggle to acquire leads to sell to, is real. Companies are always changing sales teams due to failure to meet the...

Trembi, the AI powered sales and marketing tool has diverse products that small businesses in Kenya can take advantage of: 1.      ...

Sales is like farming. You don’t get a harvest without planting seeds. In business, those seeds are your leads. They are the people and...

SMS marketing is still one of the most effective ways for Ugandan businesses to reach customers. With over 25 million mobile subscribers...

South Africans are worldly known for their vibrancy and diversity. They are very open minded and tech-savvy which is why Cape Town is...

Small businesses in general face a unique challenge in sales and marketing which is the departmental pillar for a company to develop and...

Parents today have become more particular about where their children go to school. They are considering factors like the quality of the...

Salespeople love the chase. They enjoy the thrill of finding a new lead and the satisfaction of closing a deal. But what happens in...

Traditional and Community -Based Marketing has for a long time taken precedent in marketing Ugandan schools. Word-of-mouth where many...

In this article, I want to put emphasis on inbound marketing as the best ally for companies dedicated to construction, especially in...

Nigeria's construction industry is dominated by already established players like Julius Berger and Cappa & D'Alberto, who by default...

Rwanda's construction industry stands as a testament to the country's remarkable transformation over the past three decades. With over 85...

Most businesses still see sales as a straight road. You find a lead, pitch, follow up, and either close or lose. Once it’s done, you...

Choosing the right CRM software in South Africa means finding a system that handles your sales process, fits your budget, and works with...

The construction industry is foundational to modern civilization, and Uganda has seen a rise in construction companies in Uganda, however...

Most construction companies in Kenya are practically invisible to their ideal clients. While big firms get all the contracts, smaller...

Your construction company is probably invisible to the clients who need you most. While you're waiting for the phone to ring, your...

What is SMS Marketing in Rwanda? SMS marketing in Rwanda involves sending promotional and transactional text messages to customers across...

Stop chasing customers. Build a system that brings them to you. Why Loop Selling Exists For decades, sales has been built on one formula:...